hen helping clients define their strategy as a brand, one of the first questions we ask is “Why do you do what you do?” Answers to questions like this help us construct the foundation for their brand as a whole, and give it direction and meaning.
I recently sat in on a project kick-off and got to hear one of our clients communicate their values firsthand, and it occurred to me that we’ve never actually talked about our values as a company beyond the walls of our office.
We have the opportunity to mess up a lot during the course of our days, but our values are something we try to never compromise. Everyone who comes to work at Anchors shares these Val
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